There was much rolling of eyes between Dot and me, when our local church announced a "Fairtrade fortnight". What does that mean, you ask? I'm not sure I quite know what it is myself. Fairtrade (yes, it is a brand) and ethical shopping are the latest fads doing the rounds.
It is all the rage to have the picture of a black person (who is generally quite well and happy looking, but with tatty clothes) with Fairtrade branding emblazoned across. The implicit message: Buy our products. Save the world. Especially this poor black man/woman/child. Pay more than you would to assuage your guilt about having more money than this black person.
Fairtrade is being pushed more as a brand and less as a concept, with everybody and his mate rushing to claim a slice of the pie. There are several aspects to trading fairly, and I know and understand only a few of them. Yet the policy seems to be 'lets charge more for average-ish quality and do a little group hug, snug in the feeling that we've faced up to poverty and done something about it', with the Fairtrade lot laughing all the way to the bank.
It'd be interesting to see a Fairtrade product that's superior in quality and actually priced lower than the "unfair" (for want of a better word) ones. It'd be interesting to see how many of the middlemen and importer profits can be cut, so that I, the consumer, am not the only one contributing to the the better prices for the producers, and to ensure that the prices the producers eventually get are indeed better.
Home is where your folks are
5 years ago